Selling your home

Juliann & Trip

DeForrest

Trip DeForrest

843.421.2300

Trip@TheDeForrestTeam.com


Kimberly Tatro

201.334.8317

Kimberly@TheDeForrestTeam.com


Jade Iglesias

843.241.5705

Jade@TheDeForrestTeam.com


Kristyn Sloan

843.450.6797

Kristyn@TheDeForrestTeam.com




Juliann DeForrest

843.446.1498

JuIiann@TheDeForrestTeam.com


Brandon Bushaw

843.602.6747

Brandon@TheDeForrestTeam.com


Sabrina Lynch

843.458.4846

Sabrina@TheDeForrestTeam.com

Chris Stoll

917.731.0447

Chris@TheDeForrestTeam.com




OUR MISSION

To help you make knowledgeable &

confident selling decisions.

A home is often the single most important (and many times, largest) investment ​people make in their lifetime.


Our goal is to make your experience as seamless and stress-free as possible so ​you can feel confident in your decisions and get the best return on your ​investment.


We are skilled negotiators whose only objective is to secure the best deal for you. ​We'll prepare and negotiate all offers and counteroffers, adjustments to ​contingency dates or closing times, and any requested repairs.


Along the way, we'll keep you completely informed. You'll have online access to ​all documents, showing feedback, and more. In addition to myself, you'll have a ​team of administrative professionals and transaction coordinators working ​behind the scenes on your behalf.


We'll work hard to earn your trust and build a long-lasting relationship, and after ​the dale, we'll remain a resource for any real estate questions you may have.

in 2023, we helped​

1800+

families

buy or sell a home

1 home sold

every

4

Clock

HOURS

250+​

EXPERIENCED REAL ESTATE

PROFESSIONALS

5

IN STATES

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how's the market?

Expert Insights

for Today’s Sellers

Quotation Mark

Mortgage rates, which reached a more than two-decade high in the ​fourth quarter of 2023, will begin to come down in 2024, but they are ​not coming back down to pandemic levels. We are in a new era for ​mortgage rates where prospective homebuyers should expect rates to ​settle between 6% and 6.5% next year.

Consumers will reset their expectations, and as rates move lower, ​there will be both more buyers and more sellers in the market.

  • Dr. Lisa Sturtevant, Chief Economist, Bright MLS
Quotation Mark

With price gains continuing to help homeowners build wealth, equity has reached a new high and regained losses that resulted from declines last year. And while the average U.S. homeowner gained over $20,000 in additional equity compared with the third quarter of 2022, some markets are seeing larger increases as price growth catches up.

  • Selma Hepp, Chief Economist, CoreLogic
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Homes are selling faster than the norm for this time of year. More people are looking to buy now that mortgage rates have come down, but there still aren’t enough homes to go around. “2024 is starting stronger than last year. And demand is increasing each week.”

  • Mike Simonsen, Founder of Altos Research, says:

Are There Still Buyers Looking for Homes?

Consider the life-changing events that took place during the past two years: 3 million marriages, 1.5 million divorces, 7 million births, 4 million deaths, and 7 million Americans reaching 65. Staying put isn’t an option for many growing families or divorcing couples. The dream of retiring to a home requiring less maintenance can’t be postponed indefinitely. People need and want to move.

It’s simple. Buyers will always need to buy, and those who can afford to move at today’s rates are going to do so. That means buyer demand hasn’t disappeared.

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Eighty-two percent reported believing that a home purchase is a good investment and 44 percent said it was better than owning stock.

NAR 2023 Profile of Home Buyers

There is still significant pent-up demand for homeownership, as the homeownership rate for younger households is still much lower than it was for previous generations. Lower rates and more inventory will bring more buyers into the market in 2024.

More people will list their homes for sale in 2024.

Inventory hit historic lows during the pandemic and a lack of supply has been a major constraint on the housing market. Inventory began to rise in many markets in 2023, primarily because of a slowdown in new contracts, as opposed to an increase in new listings.


Supply will loosen up in 2024. Even homeowners who have been characterized as being “locked in” to low rates will increasingly find that changing family and financial circumstances will lead to more moves and more new listings over the course of the year, particularly as rates move closer to 6.5%.

Nationwide, active listings will still be below 2019 levels, though the gap will have narrowed so that year-end 2024 inventory will be at 92% of the year-end 2019 level.

92%

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Home prices will be relatively stable in 2024.

Between 2019 and 2022, the median home price nationally rose by more than 40%, or by about 13.7% annually, a much faster past of price appreciation than during a typical market. Strong demand during the pandemic, fueled by historically low mortgage rates and increased savings, drove up home prices. Price growth moderated in 2023.


This year, more inventory will be generally offset by more buyers in the market. As a result, it is expected that, overall, the median home price in the U.S. will remain stable or see a modest increase.


Over the past year, new construction activity has also accelerated in some areas. As unaffordability takes the edge off demand and more new single-family homes add to supply, there is the potential for downward pressure on prices in some markets across the country.

Your Home’s Asking Price Matters.

While this isn’t the frenzied market we saw over the past few years, homes that are priced right are still selling quickly and seeing multiple offers right now.


Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with it. Not to mention, if you undervalue your house, you could leave money on the table, which decreases your future buying power.


On the other hand, price it too high and you run the risk of deterring buyers from ever touring it in the first place. When that happens, you may have to do a price drop to try to re-ignite interest in your house when it sits on the market for a while. Just be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home.


Think of pricing your home as a target. Your goal is to aim directly for the center; not too high, not too low, but right at market value.

underpriced

Leaves money on the table.


Deters skeptical buyers.


Decreases your future buying powers.

Attracts more buyers.


Could see multiple offers.


Faster Sale.

Sits on the market longer.


Price drops can send the wrong message to buyers.


Prices out potential buyers.

market value

overpriced

Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. That makes it more likely you’ll see multiple offers too. Plus, when homes are priced right, they still tend to sell quickly.

The Agent You Work With Also Matters.

INNOVATE's list-to-sales price ratio is consistently higher than our local MLS's average list-to-sales ratio. Our goal is to recommend a list price for your home that will ensure you receive the highest possible price in the least amount of time.

The technology and data available today is incredible. It provides some of the most useful, up to date information about recent real estate transactions at the touch of a button. This type of report, traditionally referred to as a CMA (Comparative Market Analysis), can be extremely helpful and accurate as homeowners consider selling their home. How to use that data, how to interpret it and supplement it as it pertains to your own personal situation, that's where the differences lie.


At INNOVATE, we're going to use all of the data available to us and then we're going to dig in. We're going to look at all possible factors as we work with you to determine the highest and best sales price for your home. We'll not only analyze what homes in your market subset have sold for, but we'll look at all the other factors that may have had an effect on the sale. This may include condition of the property, dated interiors, poor staging, low traffic, urgency of sale, foreclosure or pre-foreclosure, poor curb appeal, poor photo quality, and more. In addition, we're going to analyze national data, including financing availability, interest rates, and economic trends.


Next, we'll carefully consider the local market's real estate and economic trends. We'll analyze the demand for your price range across our entire market area, conduct an absorption rate analysis, track buyer trends in our local market, and look at other similar properties in both a small and large subset of your home's location.

This all-encompassing approach ensures that an accurate pricing strategy is put into place when your home hits the market. That's the INNOVATE difference.

Preparing Your Home.

A property attracts the most attention, excitement, and interest when it is first listed on the market. A home that is priced right and well marketed when first listed is positioned to generate the level of interest needed to sell the home for the highest amount possible.


When your home hits the market, we want to make certain that it is being shown in the best possible light from the beginning. We'll tour the home together and discuss any items that we feel should be addressed if necessary to improve your home's appeal to prospective buyers based on current market conditions. This may include minor repairs, de-cluttering, staging, enhancing the curb appeal, and more.

Buyer Perception Impacts Value.

Initially, buyers will focus on the property’s features, cleanliness and condition. The #1 recommended improvement in the “Home Sale Maximizer Survey” has remained the same for several years: Clean and de-clutter. In general, you want to clean the entire house and make sure that everything has its place. Next, they will begin to hone in on the details, the specific parts of the exterior, interior, yard, and more.

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Most importantly, buyers comparison shop. They look at a median of 8 homes during the shopping process and compare the features, condition, and price of your home against your competition. They will give a relative value to your property in comparison to other homes on the market based on the presentation.

We've included a Pre-Listing Checklist to help you get a start on preparing your home to sell.

Pre-Listing Checklist

Use this checklist to prepare your home to sell for the most money in the least amount of time. Additionally, consider having your home inspected before you list it. This will help you avoid any surprises and/or delays after an offer has been made on your home.

Exterior:

□ Check your front door to see if it needs painting.

□ Polish door fixtures if needed.

□ Purchase a fresh welcome mat.

□ Paint the outside of your home if needed.

□ Add potted plants and flowers.

□ Make sure the lawn is cut, weeds are pulled and ground covers look fresh.

Closets & Storage:

□ Organize all closets. Make sure it doesn’t look like you are busting at the seams.

□ Organize and clean out all cabinets and drawers.

□ Organize, straighten and coordinate your hanging space.

Kitchens:

□ Store infrequently used appliances.

□ Remove as much as possible from the counters.

□ Remove all the magnets & miscellaneous hanging items from the refrigerator door.

□ Clean your stove inside and out.

□ Clean the kitchen exhaust hood.

□ Make sure your refrigerator is clean and organized.

□ Clean your counters every day so they look and smell good.

□ Organize the insides of your cabinets; people want to envision how much space you have.

Bathrooms:

□ Clean all soap residue in a shower.

□ Purchase a new shower curtain if it is dirty.

□ Clean accumulated dirt in the track of a sliding shower door.

□ Fix soiled or missing grout.

□ Clean toilet bowls.

□ Buy a new bath mat if it looks dirty.

Garage:

□ Clean, organize, and move excess into storage.

□ General Cleaning:

□ Polish and clean all floors. Refinish if necessary.

□ Steam clean the carpeting or replace if necessary.

□ Wash all baseboards

□ Dust everywhere. It’s amazing how much dust you find after you move out.

□ Clean all windows.

Marketing Your Home.

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In 2023, 100% of Buyers reported using the internet in their Home Search Process.

More than likely, the first place potential buyers will see your home is online. This is why we work hard to reach as many buyers as possible online, and strive to make the best impression possible through our online listings.

HIGH QUALITY PHOTOS were the #1 most valuable feature (81%) closely followed by DETAILED INFORMATION ABOUT THE PROPERTY (80%)

Where Buyers Found the Home They Purchased.

Source: 2023 NAR Home Buyer and Seller Generational Trends

We’re Serious About Marketing.

100% of home buyers used the internet to search for their home. The BRG difference is that we excel at finding multiple avenues online in order to put your home in front of as many potential buyers as possible.


Finding these additional potential buyers means the demand for your home goes up. When demand goes up, price goes up and days on market go down.


Our experienced agents and brokers are equipped with the tools and the knowledge needed to ensure your property is presented to an audience of qualified and interested buyers. Our marketing is designed to give you an edge over other sellers. Rooted in technology, we increase interest in your property and engage potential buyers both online and off. We have an in-house marketing team which gives us the flexibility to capitalize on every property's unique characteristics and we make use of outside resources by hiring the best professionals in the business. We are a modern brokerage for buyers and sellers who expect the best.


In order to get maximum exposure for your property, we're going to employ a number of different tools and strategies.

Green Check

Professional Photography

Multiple Listing Sites

Social Media

Professional Signs

Print Materials

Videography

Direct Mail

Social Media

Special Events

Open Houses

Professional Network

Neighborhood Alerts

Inter-Agency Promotion

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Professional Photographs

Home shopping is visual and emotional. Buyers searching for a place to build a life begin forming an emotional reaction to a home starting with their very first glance of a photograph online. The quality of your home's photos online can be the reason your home sells in record time or lags on the market with low traffic.


When your home is ready, we hire a professional, real estate photographer so that your home is showcased online in it's best possible light. Depending on the property, we may also hire a professional videographer and/or a certified drone operator to gather more imagery of your home.

Online

Known for being an innovative brokerage, we excel in marketing your property to buyers across the globe with a network of top-ranking websites utilizing SEO best practices, google analytics, and sophisticated retargeting of potential buyers.

Innovate Real Estate operates a number of websites, each designed with its own specific search engine optimization parameters. This strategy allows us the opportunity to put your property in front of more potential buyers and connect with those buyers immediately. Our top-rated websites bring in thousands of online visitors each and every month.

average yearly page views

1.6 M

605.6 K

average yearly sessions

average daily visitors

745.7

Additionally, our backend tools and systems are some of the most innovative and top-rated in the industry. This allows us to continually gauge buyer interest in your property as well as interest in properties comparable to yours, and to provide a constant and consistent flow of information to those prospects to keep your property top-of-mind.

Syndication

In addition to our own network of top ranked websites, we syndicate your listing to several consumer sites across the country and across the world. As soon as a property is listed with BRG, it begins a journey to exposure around the world.

Social Media

With over 20,000 social media followers and a reach of over 30,000 people every week, we have one of the most robust and engaged social media programs in the area, consistently outperforming much larger agencies.

Why do we invest so much in social media? Because home buyers are on social media.

  • Facebook has 1.96 billion daily active users.
  • 500 million individuals use Instagram on a daily basis.
  • YouTube is the second-largest search engine globally and generates over 1.7 billion unique monthly visitors.
  • LinkedIn has more than 830 million active users.

Signs, Print Materials, Direct Mail

Unless your neighborhood has restrictions on

yard signs, we will display a simple, clear, easy to

identify, and easy to read sign in your yard.


We'll use professionally designed Property Information Sheets, "Just Listed" direct mail pieces, neighborhood flyers, and more.


If appropriate, we may also discuss additional events like a Broker Home Tour or an Open House.


Whatever the circumstance, you can count on professionally designed pieces to

drive traffic and to showcase

your home.

Email Campaigns

Cooperation with other agents who work with buyers is a key component in our local marketing strategy. We keep your property front and center with weekly email alerts to every REALTOR® in the area as well as commission incentives for targeted REALTORS® with buyers currently looking for homes in your neighborhood.


We also have an extensive network of real estate investors across the country. We keep

them apprised of our listings that meet their investment criteria.


We leave no stone unturned when it comes to finding buyers for your property.

Closing the Deal.

We are a team of experienced agents and brokers as well as skilled negotiators whose only objective is to secure the best deal for you. We follow the latest market data trends, we help maximize your pool of buyers, we understand all the fine print in today's increasingly regulatory contracts, and we know how to set the right price to bring you the best return in the least amount of time. We'll also prepare and negotiate all offers and counteroffers, adjustments to contingency dates or closing times, and any requested repairs.


Along the way, we'll keep you completely informed and you'll have online access to all documents, showing feedback, and more.

After the Sale.

Building a team of knowledgeable professionals who are not only market leaders but also good people focused on the communities they serve is one of our top priorities. In 2023, an extraordinary percentage of our agents and real estate teams were in the top 20% of the MLS, with a number of them in the top 2%.


We'll work hard to earn your trust and build a long-lasting relationship. We'll remain a resource for any real estate or area questions you may have.


We take real estate seriously but we have a lot of fun doing it. Our client appreciation events have become something we all look forward to...we love reconnecting with past clients. In fact, we're already looking forward to seeing you at the next one!

awards & achievements

juliann deforrest

Best of the Beach

Real Estate Agents

Myrtle Beach Sun News

Reader's Choice

Best of the Grand Strand

2019 & 2020


Best of the Beach

2013, 2014, 2016, 2017, 2018

1st Place & Finalist designations

the deforrest team - 2023 sales stats

  • 89 Closings
  • 52 Buyers
  • 37 Listings
  • $30,098,229 in Total Volume
  • Top 1% of Agents in MLS

About Us:

Juliann Deforrest

843.446.1498

Juliann@TheDeForrestTeam.com

InnovateOnline.com/JuliannDeForrest


Juliann DeForrest was born and raised in Maine. She grew up in a log ​cabin on two acres of land in northern Maine until she turned 13 and her ​parents finally decided it was time to move to civilization! They headed ​south to the Portland area and settled in the quaint town of Westbrook. ​Her family has always been very close- her parents have been together ​for over forty years and she’s the middle child with an older sister and a ​younger brother. After graduating from high school she moved to ​Virginia to go to Old Dominion University. After five years of waiting ​tables, going to school, and sewing her wild oats she finally graduated! ​The day she graduated she moved to Myrtle Beach, SC. Slowly but ​surely her entire family has relocated there and she couldn’t be ​happier. Shortly after moving to Myrtle Beach she went to school and ​got her real estate license. Juliann has been a full-time REALTOR since ​2005. She married her husband, Trip, in March of 2009 and they have ​two children, Drew and Blakely, who are heavily involved in sports ​including football, wrestling, gymnastics, basketball, and soccer- they ​love them all! Trip and “Jules” (as many of her friends know her) enjoy ​boating, concerts, live sports events, and spending weekends at the ​beach.

If you have any questions, please feel free to call me any time!

About Us:

Trip Deforrest

843.421.2300

Trip@TheDeForrestTeam.com

InnovateOnline.com/TripDeForrest


Trip was born in Quantico, VA. Born into a Marine Corps family he ​found himself moving every four years. He has lived in Jacksonville, NC, ​Virginia Beach, VA, Washington DC, Apex, NC, Cullowhee, NC, ​Columbia, SC, and Myrtle Beach, SC. Growing up Trip was very active ​with sports having a true passion for both football and baseball. Trip ​graduated from Western Carolina University in 1999 with a BSBA in ​Business Management. In college, he became a member of Sigma Phi ​Epsilon Fraternity. After college, he pursued a professional career with ​Outback Steakhouse. In 2003 that career brought him here to Myrtle ​Beach owning and operating The West Myrtle Beach Outback on HWY ​501. With Outback, Trip won Partner of the Year four years in a row, ​Myrtle Beach Restaurateur of the Year in 2014, and South Carolina ​Restaurateur of the Year in 2014. In Jan 2016, after 22 years with the ​company, Trip decided it was time to retire. Trip is married to Juliann ​DeForrest. They are raising two beautiful children together here in ​Myrtle Beach. The DeForrests enjoy boating, working out, sports, ​backyard BBQs, the beach, swimming, and traveling. Trip came on ​board with BRG -now Innovate Real Estate, in April 2016. He has ​always had a passion for Real Estate and is extremely excited and ​motivated about the future with The DeForrest Team and Innovate Real ​Estate.

About Us:

Brandon bushaw

843.602.6747

Brandon@TheDeForrestTeam.com

InnovateOnline.com/BrandonBushaw


Brandon's journey showcases an impressive blend of athleticism, ​entrepreneurship, and community involvement. His transition from ​advertising to owning a successful restaurant in Surfside Beach, SC, ​speaks volumes about his willingness to take risks and pursue his ​passions alongside his wife, Cynthia.


Their decision to sell the restaurant in 2023 indicates a strategic shift ​towards focusing on real estate and coaching youth wrestling, ​highlighting Brandon's dedication to both his career and his ​community.


Brandon's involvement in mixed martial arts and Bare Knuckle fighting ​further illustrates his commitment to physical fitness and personal ​growth. His decision to join his sister and brother-in-law's real estate ​team, The DeForrest Team, demonstrates his versatility and eagerness ​to explore new opportunities.


Known for his kindness and sense of humor, Brandon's interpersonal ​skills undoubtedly make him a valuable asset in the real estate ​industry. Whether working with buyers, sellers, or investors, he brings a ​unique blend of experiences and qualities to the table, making him a ​trusted partner for clients looking to navigate the real estate market.


About Us:

Kimberly TATRO

201.334.8317

Kimberly@TheDeForrestTeam.com

InnovateOnline.com/KimberlyTatro


Kimberly Tatro grew up in Upper Darby, PA. Her path to Myrtle Beach began ​in 1990 when her family started vacationing here every summer. She earned ​a B.S. in Sport Management at York College of Pennsylvania where she ​met her husband Eric. After college, they moved to his hometown Pompton ​Lakes, NJ. Her career began as the Assistant Sports Information Director at ​William Paterson University; then the Special Olympics New Jersey Training ​Director; to the Director of Facilities, Recreation & Intramurals at John Jay ​College of Criminal Justice; FDNY Training Liaison; Assistant Softball Coach ​and USA Field Hockey FUTURES Coach. While working in NYC she earned a ​Masters in Sport Science from United States Sports Academy and began ​teaching at John Jay College of Criminal Justice in the Health and Physical ​Education department. In 2012, now a family of four, the Tatro’s took the ​leap moving 700 miles from city life to the beach life. Although nervous and ​scared they never looked back. It was the best move to make for their ​family. She then joined Coastal Carolina University, Department of ​Kinesiology as a Lecturer in 2015. Kimberly has always been interested in a ​career in Real Estate and loves working with people. Her strengths in ​education, organization, and attention to detail are her strongest ​contributions to the team. Kimberly and Eric reside in the Market Common ​area with their now three children who are active in wrestling, soccer, ​gymnastics, golf, and surfing. The Tatro's are avid sports fans and enjoy ​supporting Clemson the most!

About Us:

Sabrina Lynch

201.334.8317

Sabrina@TheDeForrestTeam.com

InnovateOnline.com/SabrinaLynch


Originally from Long Island, New York, Sabrina moved to Myrtle Beach with her family in ​2004. She can relate to many of those eager to relocate to this gorgeous, growing ​area. Sabrina graduated from Carolina Forest High School while playing volleyball and ​softball and working part time as a sales associate at Polo Factory Stores.

Sabrina decided to stay in Horry County as she went on to earn a Bachelor’s degree in ​Business Administration from Coastal Carolina University, while she remained on the ​Dean’s list. She was Assistant Financial Vice President, Historian and T-shirt ​chairwoman of her sorority, Gamma Phi Beta, throughout her undergrad. Sabrina also ​took on the role as recruitment counselor for Sorority Recruitment, all the while opening ​the West Myrtle Beach Outback Steakhouse on 501 with her team member and prior ​proprietor, Trip DeForrest, and continued to stay with the company for the past fifteen ​years. Over these years, her loyalty grew from hosting, serving and bartending to ​becoming the Marketing Ambassador, Admin, and Front of House Manager for the ​store where she trained and coached the staff. During her time in college, her sorority ​and her career, she has actively participated and built rapport in a plethora of ​community events, fundraisers and philanthropy. This has provided her with valuable ​skills that she uses daily in real estate negotiations, educating homebuyers and sellers, ​and effectively marketing the team’s listings.

Sabrina appreciates every moment with her family here in Myrtle Beach, including the ​time she has with her three beautiful children. They enjoy and take advantage of all ​aspects this area has to offer. Sabrina always knew that she wanted to help others, ​and found her true calling in real estate serving her clients and guiding them through ​one of the biggest investments of their lives. As a proud member of the DeForrest Team ​with Beach Realty Group since 2020, Sabrina carries the values of hard work, integrity ​and outstanding client service into everything she does. With a passion for service in ​Horry County, Sabrina is ready to help you with your home buying and selling needs.


About Us:

Jade Iglesias

843.241.5705

Jade@TheDeForrestTeam.com

InnovateOnline.com/JadeIglesias


Jade Iglesias is a native of Winter Garden, FL. Jade has lived in ​Myrtle Beach for the past 17 years where she has grown to ​know and love everything it has to offer. She has raised her ​two children Olivia and Maxton in downtown Conway where ​she purchased her first home through BRG-now Innovate Real ​Estate, in 2013. They fill their free time with trips to the ​Riverwalk Park with friends, walks around town for food and ​shopping, and frequent trips to the beach. Jade has coached ​overall health and wellness for 7 years. Being mentored by ​some of the best and helping others has inspired her in yet ​another part of life, real estate. She believes that leading and ​teaching people is incredibly important and valuable not just to ​the individual but the community.


About Us:

Chris stoll

917.731.0447

Chris@TheDeForrestTeam.com

InnovateOnline.com/ChrisStoll


Chris was born and raised in the Kingsbridge section of the Bronx, NY. In ​July of 2002 he met his wonderful wife Edna who he’s been married to for ​21 years. In 2012 after their first of three boys were born they moved to ​Garrison, NY. In February of 2021, Chris and Edna, decided to pack it in ​and relocate to the sunny and beautiful beaches of Myrtle Beach- where ​Chris has been visiting for over 20 years to spend time with his Mom who ​lives in Conway, SC. Chris is a U.S. NAVY veteran having served his country ​during the Gulf War. He served 5 years in the New York State Department ​of Corrections and worked at Sing Sing Correctional facility before ​changing gears and joining the New York City Police Department (NYPD), ​where he served the citizens of New York City for 22 years and retired as a ​Detective in September of 2020. Chris has spent his entire adult life ​serving his country, his community, and thousands upon thousands of ​citizens in New York City. Chris has always had a passion for putting others ​needs first and living here now in Myrtle beach will be no different! As a ​Real Estate Agent Chris’ focus is on creating relationships with his clients ​and his peers well beyond the transaction. He knows he is helping people ​make the most important financial decision of their lives in finding a home ​where they will create cherished memories for years to come. A task he ​does not take lightly. Chris is a former Professional Dart player and in his ​spare time likes to play in the local dart leagues around town. Chris, his ​wife, and three boys live in the Carolina Forest area and are loving every ​minute of it. There is no other place in the world that he would call home.

About Us:

Kristyn Sloan

843.450.6797

Kristyn@TheDeForrestTeam.com

Executive Assistant


Kristyn's meeting with Juliann and Trip through a mutual friend was instant ​chemistry from the very first Hello! Joining them as their transaction ​coordinator, Kristyn quickly became like family with the duo. As January ​2021 rolled in, it marked the beginning of what promises to be many ​successful years with Kristyn as an integral part of The DeForrest Team. ​Born in Fayetteville, North Carolina, Kristyn's family relocated to Surfside ​Beach due to her father's career pursuits, growing the family to four with ​the arrival of her only sister. Unfortunately, a devastating fire destroyed ​their cherished family home, leading them to resettle in Murrells Inlet where ​they spent more than 18 years. In 2015, Kristyn married her high school ​sweetheart, a former Horry County Law Enforcement Officer. Fast forward ​to the summer of 2023, Kristyn, her husband, and their three children made ​a move to Hillsboro, West Virginia. In their downtime, the family finds joy in ​unwinding by watching movies, creating music, experimenting with new ​recipes, and enjoying lively family game nights. Despite her busy schedule, ​Kristyn remains dedicated to her education, holding an Associates degree ​in Health Science from Horry-Georgetown Technical College and proudly ​serves as a licensed agent with The DeForrest Team.


what our clients are saying

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I believe that Juliann DeForrest is the best agent in the business. The ​thoughtfulness and caring she gave us as sellers was all and more than ​we could have asked for. She listens to everything you say, and will work ​with you to get the property seen and sold. Usually agents are not ​receptive to sellers idea but Juliann took every idea and talked us ​through the pro and con and then as a team we decided what was the ​best thing to do. I recommend her whether selling or buying. She will be ​with you 150% throughout the process.

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Kim was very professional even through some very frustrating times. I ​feel so proud of her and the way she handled everything! I am real ​pleased with her-she's a real trooper and I would recommend her to ​anyone! In the end it was perfect and looking back, it was a great ​adventure. Thank you Kimberly! -Jo and Jerry

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Trip and the team went above and beyond to make sure we had smooth, ​positive and enjoyable experience buying our second/investment ​property. I truly appreciate their dedication and professionalism ​throughout the entire process. I wouldn't hesitate to recommend them to ​anyone looking for a top-notch realtor. I appreciate your team's hard ​work in getting me here. - Seun

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Sabrina.. I cannot begin to thank you enough for your time, effort and dedication ​with helping me and my family relocate from NY to SC. You made us feel so ​welcome and like we had known you for a lifetime. Thank you for making our dream ​come true. -Keith Gruber


what our clients are saying

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Jade was our realtor for our recent home purchase. She goes above and ​beyond! Jade made our home buying experience a joy!

My wife and I are quite particular, having a rather specific list of desires for ​our new home. Jade gladly took that challenge and ran with it to find our ​dream home. I am glad we had Jade in our corner through our home buying ​process. She advocates for her clients in every way. She challenged a ​stubborn builder to make things right and she negotiated us to a fair price.

If you’re in search for a realtor, look no further. Jade is the one. -The ​Shepherds

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Chris did an outstanding job of helping me look for properties for months. ​Once we found "the one" he walked me through every detail of the process. ​He really went to bat for me and had my back every hour of the day. I can't ​thank him enough. He and his colleagues are top shelf people and I would ​insist on having them on my side in the future. AAA+++. -Jon

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Brandon exudes with professionalism and is very down to earth. He was not ​in our face but always available any time day or night! He sold our home ​and always had our back. Then when I told him what my dream home was ​he was spot on. My husband and I couldn’t be any happier. We love Brandon ​and feel we have a great friend for life. YOU ROCK!!!! -Susan Nunn

About Innovate Real Estate.

In 2011, our brokerage began as an idea that a small, elite team of real estate agents committed to providing the highest levels of service, expertise, and professionalism could become a viable company in this competitive market. We made a conscious effort to focus on the clients instead of the numbers and in doing so, the clients were happy, the business thrived, and the numbers took care of themselves.


For several years, we have been the #1 Independent Real Estate Company along the Grand Strand - where we started - and have since expanded into:



We’ve never been afraid to think outside of the box, to forge new innovative paths, and to embrace the best technological advances. In March 2024, we changed our name from BRG Real Estate to Innovate Real Estate; and when we did, we didn’t just change our name, we changed the game. With all that was going on in the real estate world, we believed our clients deserved more....more transparency, more extraordinary real estate representation, and a more elevated professional experience.


But at the heart of it all, our guiding philosophy in 2011 and still today, is that the most important aspect of every real estate transaction should be the relationship between the agent and their client. Above all else, it is our goal to provide you the most exceptional service available. We want to exceed your expectations, build an enduring relationship, and sell your home for the most amount of money, in the least possible time.

Multiple Regions of South Carolina, North Carolina, Florida, Tennessee, and Georgia.

Thank

YOU

!

Thank you for taking the time to review this information. I look forward to helping you in any way possible as you consider this important move.

A team will always out perform an individual!

The DeForrest Team is well trained in customer ​service, sales and high level negotiations.


TheDeForrestTeam.com

Brandon

Bushaw

Trip

DeForrest

Jade

Iglesias

Juliann

DeForrest

Kimberly

Tatro

Kristyn

Sloan

Chris

Stoll

Sabrina

Lynch